Analysis of Audi's Human Resource Practices Essay

Analysis of Audi's Human Resource Practices - Essay Example There are numerous definitions by scholars on what organizational culture is. Two of these definitions are as follows: Ravasi and Schultz (2006) wrote ‘organizational culture is a set of shared assumptions that guide what happens in organizations by defining appropriate behavior for various situations’. Needle (2004), ‘Organizational culture signifies the beliefs, collective values, and principles of members in an organization’. Culture includes the organizations values, norms, systems, vision, language, symbols, beliefs, assumptions, and habits. The culture of organizations makes it unique and different from other organizations. It explains why there are many companies that deal with automobiles, producing the same products and make of cars but which are completely different due to their operations, values and their executions. Denison’s model (1990) states that ‘organizational culture is described by 4 general dimensions: Adaptability, Consistency, Involvement, and Mission’. The model shall be used to explain Audi’s culture. An organization’s mission refers to its reason of existence. The reason as to why it was founded and the objectives it aims to achieve. Denison further divided the mission into three: Vision, Strategic Direction and Intent, and Goals and Objectives. Audi’s Vision is ‘To develop Audi into the world’s leading brand in the premium automobile segment’ (Audi Corporate strategy, 2015). The vision defines Audi’s culture because it portrays the direction which it wants the company to go. As a result the personnel work towards making this vision a reality. They manufacture cars that are of good quality and that meet their consumers’ demand, which shall make it become the best brand of all the other automobile manufacturers in the world. The strategic direction and intent of Audi is to delight customers worldwide. They aim at achieving this by being innovative, creating experiences for